Last updated: 2026-08-23
Paredown is local-first by design. The free CLI runs entirely on your machine: your ad
creatives, your Meta exports, and every prediction live in a local SQLite database on your
disk. We receive nothing from local use — no analytics, no crash reports, no phone-home.
Telemetry exists but is off by default, records only anonymous command names
and durations when you explicitly enable it with paredown telemetry on, and never
includes creative content.
The hosted MCP server (paredown-mcp-production.up.railway.app/mcp) receives
what you send it: creative text, image URLs you ask it to fetch, and objective parameters.
It persists predictions (creative id, model version, score, confidence, an inputs hash) so
that rankings are auditable and can later be compared against real outcomes — that
prediction-to-reality dataset is the product's integrity mechanism, not ad-tech. Images are
fetched into a cache to avoid re-downloading; we do not sell data, run third-party ad
trackers, or train models on your creatives for anyone else's benefit. Optional LLM steps,
when you enable them locally, call your own Claude or Codex subscription — those requests go
from your machine to Anthropic under your account, never through our servers.
Delete anything at any time: remove the local data/ directory for the CLI, or
email support@paredown.ai to have hosted records
erased. No account is required for the free tier, so there is nothing else to export or
close. Questions about this policy: contact us.